The Boxtop - Cereal Netletter
Volume 13, Number 1 Early Spring 2011

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Early Spring 2011 Index

Articles:
1. "This Complete Breakfast of the Gods"
2. Future Cereals of America?
3. Spilt Milk Cereal Bowl
4. Cereal as a TV Reality
5. Planet-Q! Issue #5 Still Available
6. Cereal Posts

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Cereal Reviews:
1. Kellogg's Toy Story 3 Cereal
2. Attune Foods' Uncle Sam Toasted Whole-Wheat Flakes & Flaxseed (Original)
3. Barbara's Bakery Shredded Oats
4. New: Kellogg's Crunchy Nut Franchise
5. Kellogg's Crunchy Nut Roasted Nut & Honey Corn & Oat O's
6. Kellogg's Crunchy Nut Golden Honey Nut (Corn Flakes)

What's New in Cereal?
1. Five General Mills Retro Boxes at Target
2. Cereal Coupons

Send Us Your News

"This Complete Breakfast of the Gods"
by Topher

Breakfast of the Gods - The BookWow! Brendan Douglas Jones has completed his edgy "Breakfast of the Gods" trilogy and published his work in a beautiful 140-page full color edition. His graphic novel is equal parts humor and dark violence (and intended for an adult audience). It's a mystery adventure involving the battle of good versus evil in the land of Cerealia.

Brendan's attention to detail can be enjoyed in each exciting and exquisitely crafted panel, from the cloud silhouettes which grace the chapter covers to the classic comic book treatment of a world populated by breakfast cereal characters. You'll enjoy seeing his development of primary characters such as Cap'n Crunch, Tony the Tiger, Trix Rabbit (and a few surprises), along with a supporting cast featuring dozens of breakfast icons breaking loose from 60 years of cereal boxes to fill his pages.

You can tell a lot of research went into his effort as verbal and visual in-jokes and references abound. This is a page turner from start to finish that I guarantee will keep you filling your cereal bowl. Order your copy today from IndyPlanet.

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Future Cereals of America?
by Topher

Cereal Box ProjectLance Eagen's high school students have been creating cereal boxes for 18 years. I've seen a lot of the high quality, and often humorous, art they created in year's past. They are now making full-sized, full-color, professional-looking cereal boxes and marketing them to a panel of judges. Lance Eagen told me, "Last June our local ABC affiliate did a human interest piece on my students' cereal box designs. The project is an 8 week project for the kids and their final 'exam' is to pitch their cereal box idea to the Kellogg's executive board (who are simply campus staff and volunteers)." Okay, so 9 months late is not exactly a "scoop", but I still thought you'd find this interesting.

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Spilt Milk Cereal Bowl
by Topher
Spilt Milk Bowl Here's a fun cereal bowl. It looks like's it's made of sloshing milk. Actually it's made of dishwasher-safe silicone. It's the cereal bowl seen on packages of xxx because it makes for an eye-catching image. Now you can get one of these deep, soft bowls for yourself. (Just don't squeeze them when full). I've seen the bowls available on specialty websites like ThinkGeek, as well as megasites Amazon.com and eBay.

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Cereal as a TV Reality
by Topher

Maple Loops We've collected over 500 examples of fictional cereals on TV, in movies, books, and in comic strips at our Fictional Cereals site, one of the most enjoyed subsections of Topher's Breakfast Cereal Character Guide.

Most of the TV captures are courtesy of Toby from Inner Toob, a blog exploring and celebrating the 'reality' of an alternate universe in which everything that ever happened on TV actually takes place.

Recently Toby was watching an episode of "Inspector Lewis" on "Masterpiece Mystery", and found this dialogue exchange. Apparently, Lewis and Sgt. Hathaway were walking away from the scene of a suspected suicide and Lewis was troubled by the lack of a suicide note...

Hathaway:"I wouldn't read too much into the absence of a "Goodbye Cruel World", sir. Statistically, the instances of suicide notes in Graham's demographic is in the 12-to-20% range."
Lewis: "Where do you get this stuff?"
Hathaway:"The back of cereal boxes!"

You can never underestimate the power of a good breakfast.

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Planet-Q! Issue 5 Still Available
by Topher

Planet-Q! Issue 5Planet-Q! is THE magazine for cereal lovers and fans of pop culture from the 60's-80's. Each issue has 40 black & white pages with color covers. Regular features include collector interviews, current cereal box offerings and fan feedback.

Issue #5 showcases Ralston's "Grins, Smiles, Giggles and Laughs" from the 1970's and also features an interview with GSGL tv commercial animator Dean Yeagle. This "Special Discoveries Issue" also includes an "incredible display of rare, never before seen cereal box discoveries that are the stuff legends are made of!" Price per copy of issue #5 is $5.95 plus shipping. Order your copy from editor Robb Berry via his website.

Planet-Q! #6, scheduled for release late this year, will be a "Big, All-Freakies Super Spectacular" with an all-new forward by Freakies creator Jackie End. The editor is looking for copies and scans of specific Freakies boxes, premiums and other Freakies items as mentioned in issue 5, but feel free to email Robb for specifics, especially if you have some cool Freakies memorabilia in your possession.

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Cereal Posts
by Topher

JoeOne of the most rewarding functions of Topher's Breakfast Cereal Character Guide is proving that people aren't insane. We get a good number of inquiries from site visitors about cereals and characters that are lurking just beyond a misfiring neuron in their right temporal lobe. They are sure that a cereal or character exists from their childhood but all of their friends tell them that they are nuts.

Here's a good example...
"I AM GOING CRAZY. NOBODY HAS EVER HEARD OF THE FOLLOWING BREAKFAST CEREAL THAT I HAPPENED TO SEE WHEN I WAS A SMALL BOY. THE COMMERCIAL SHOWED A COWBOY RIDING A ROLLING ORANGE AND LASSOING SOMETHING. I BELIEVE THE CEREAL WERE THESE ORANGE 'BALLS' THAT TURNED MILK INTO OJ. THIS COMMERCIAL AIRED IN AUSTIN IN THE MID-80'S AND NO ONE HAS EVER HEARD OF IT. AM I CRAZY? PLEASE HELP. AND THANK YOU FOR YOUR TIME".

Of course we could help, and as you may have guessed, the cereal was Kellogg's OJs from 1985-86, featuring the OJ's orange rancher, named Joe. He corralled and branded oranges ("OJ") for this round Fruit Loop-like orange cereal which was flavored with 10% real orange juice.

"YOU HAVE MADE MY DAY, THANK YOU A THOUSAND TIMES OVER, NOW I CAN PROVE MY SANITY TO THESE B*ST*RDS! YOU GUYS ARE GREAT, I WISH YOU ALL THE BEST."

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Cereal Review
by Shaun McCrary, Contributing Writer

Kellogg's Toy Story 3 Cereal
Kellogg's Toy Story 3 CerealI have to admit, I was not expecting the Toy Story 3 cereal to be much to write about; however, I was pleasantly surprised by a few of the things this cereal had to offer. From the first bit to the final slurp, this cereal impressed.

I expected the first bite to be too crunchy--scratch the roof of your mouth crunchy--but it was actually the ideal state. After a few bites, the taste brought me back to my younger King Vitaman days--sitting at the table looking at that puzzle on the back of the box (which still hasn't changed, has to be at least 15 years old). It also had a bit of a berry bite to it... I'm told the cereal boasts no berry flavor, but I tasted a hint of strawberry.

Admittedly, I expected the cereal to be a soggy mess when I got through the bowl. Again, to my surprise, it was a pleasant texture from start to finish. The taste was fun, and kept me interested for the entire bowl (and additional bowls later). A lot of folks probably skip the grand finale of cereal---the remaining milk---but let me say, those that do are missing out big time on this cereal. Personally, I think a lot can be said about a cereal based on what it leaves behind. Toy Story 3 was a treasure. The milk finished great.

Ultimately, the experience was good. Texture was impressive throughout, milk after was wonderful, and the taste was interesting. That said, I left the cereal each try filling a bit unsatisfied. [Editor's note: bet you didn't see that coming!] It is a very light cereal, best geared toward generic cereal eaters. Enthusiasts will enjoy the ride, but feel a sense of longing after. Overall, I'd give this one a 6 out of 10 boxtops (Middle Of The Road. You Could Do Worse.)

Cereal Reviews
by Topher, Editor

Attune Foods' Uncle Sam Toasted Whole-Wheat Flakes & Flaxseed (Original)
Attune Foods Uncle Sam Toasted Whole-Wheat FlakesGrab a box of Uncle Sam and you'll grab a box of history. These toasted whole-wheat flakes with flaxseed have been around since 1908 when Lafayette Coltrin's physician recommended he add flaxseed to his diet. After enjoying flaxseed with his whole-wheat flakes that he regularly ate for breakfast, he decided to package the combination. The "Uncle Sam" moniker comes from Coltrin's resemblance to our government's national persona.

Uncle Sam is a 100% natural with whole grains and fiber (40% of your RDA), ALA Omega-3's from flaxseed, low sugar, low sodium, low gylcemic, low flavor and preservative free. There are no added sugars and no trans fat. They also have a "mixed berries" variety which may be a good idea since whole-wheat flakes look like oatmeal but taste like crispy cardboard (but in a good sort of way). You'll typically find it on the top shelf of your local grocer or at Amazon.com. While I only rate it 5 Boxtops (Middle Of The Road. You Could Do Worse.) folks that are more health conscious or need a mild laxative in their diet might appreciate it more than me.

Barbara's Bakery Shredded Oats
Barbara's Bakery Shredded OatsBarbara's Bakery has a really nice shredded wheat cereal and a great tasting Puffins lineup, so I thought I'd give Shredded Oats a try. It looks similar to shredded wheat squares only puffed and stamped out (like Quaker Oatmeal Squares), which makes them fairly smooth in texture. Out of the box, they taste a little like animal crackers. 6 Boxtops... They are high in fiber, and high in sodium (though you won't taste it). There is not a lot of flavor or texture. The more you eat the more monotonous breakfast becomes. 5 Boxtops... The squares are made of whole oat flour, whole wheat flour, molasses, and barley malt extract. The wonderful texture found in shredded wheat is sorely missing. The cereal begins to sog after only 5 minutes of sailing. The more you eat, the lower the score gets. 4 Boxtops... ("We Have A Spill On Aisle 4". You Can Do Better.)

New: Kellogg's Crunchy Nut Franchise
Kellogg's introduced new series of cereals in the USA and UK in early 2011 under the brand name of "Crunchy Nut": Corn & Oat O's; Corn Flakes; Clusters; Milk Chocolate Curls; Nut Feast Chocolate Curls; Nutty; and Bites. All feature roasted peanuts and honey, but all are not available in both countries. Corn & Oat O's and the Corn Flakes were the introductory cereals for this brand released in the USA. Of course the whole lineup is considered contraband from many school systems that prohibit any peanut product from entering the compound due to a small minority of children afflicted with serious peanut allergies. If you're not one of them, you'll find these cereals a nice change of pace.

Kellogg's Crunchy Nut Roasted Nut & Honey Corn & Oat O's
Kelloggs Crunchy Nut O'sThe first thing you notice about the Corn & Oat O's is that the cereal is as glossy as the box. They look like Cheerios on steroids and taste a bit like Cap'n Crunch. The flavor of the peanuts doesn't come through, though you can taste a mild peanut-buttery flavor behind the slightly too sweet honey glaze that builds in sweetness as you consume it. 6.5 Boxtops (Middle Of The Road. Can't Quite Recommend Purchase.)

Kellogg's Crunchy Nut Golden Honey Nut (Corn Flakes)
Kelloggs Crunchy Nut FlakesKellogg's Crunchy Nut Golden Honey Nut cereal is made of golden flakes of corn drizzled with honey and topped with real peanuts. Unlike the O's, you can really taste these peanuts. This is the better of the two but the sweetness builds to too high a level by the end of the bowl. Folks that enjoy Post cereals (their cereals tend to be sweeter), or sweet cereals in general, would likely enjoy these crispy flakes. 7 Boxtops (Very Good! Recommend Purchase.)

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What's New In Cereal?
by Topher

Five General Mills Retro Boxes at Target
General Mills Retro BoxesRetro boxes of General Mills Honey Nut Cheerios (1984), Cheerios (1956), Cinnamon Toast Crunch (1984), Lucky Charms (1965) and Trix (1968) were available at Target stores beginning in early February 2011 and many of the cereals were still available as of mid-March. The Underdog promotion on the box is a cool bonus. Underdog encourages us to "Watch Retro Cartoons at GrocerySavvy.com". Available cartoons include King Leonardo, Underdog, Tennessee Tuxedo and Dennis the Menace.

There was also a Quisp promotion at Target in February. Target has done a great job featuring retro cereal boxes over the past couple of years, and basically adding fun back into the cereal case. It's thoroughly enjoy checking out their cereal aisle, which I do every time I visit, to check out what might be new on their shelves.

Cereal Coupons
Kellogg's and General Mills offer online coupons for your favorite cereals. The problem is printing them. Unfortunately, you have to download and install a special coupon printing program that often does not readily work since it is often blocked as a trojan horse or other malware by antivirus programs. If you're able to get past all this, you can print coupons from Kellogg's which will also require you to set up an account, and General Mills which does not.

Send Us Your News
If you notice anything new in your supermarket cereal isle, or wish to report a new cereal development, please email us. We'll give you credit for your information, or keep it confidential, at your request. Thank you.

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Disclaimers and Other Legal Stuff
The Boxtop is a non-commercial publication. It is not affiliated with or endorsed by any cereal or company. All of the names, characters, brands, and icons included here are trademarks of their respective parent companies and cannot be used for commercial purposes. Enjoy breakfast and support your favorite characters!
Opinions expressed are those of the writer, which like most things having to do with cereal may not necessarily reflect the opinion of the Editor, anyone else on the staff, or the world at large. A good sense of humor is appreciated.
Material in this publication may not be reproduced in any form without written permission from the Editor.
All information contained herein was obtained from sources believed to be reliable, but we cannot guarantee its accuracy or completeness.
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