The Boxtop - Cereal Netletter
Volume 2, Number 5 Summer 2000

Welcome to "The Boxtop", your cereal netletter. This is a special Summer 2000 issue. Grab your favorite box of cereal and pour yourself a bowl. Entire page will load in 32 seconds on a 28.8 connection. Select a topic from among the links on the Side Panel or jump right into one of our feature articles. Just add milk and enjoy!

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Reader's Poll
What type of "cerealist" are you primarily?
(related article)


Innovator
Masses
Playful Masses
Purist


Results Next Month
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Summer 2000 Index

Character Profile: Sugar Bear
Is It Safe To Mix Cereals?
Cap'n Crunch Has Returned!
Cereal Review - Kellogg's Bite-Sized Mini-Wheats
Reader's Poll - What type of "cerealist" are you?
Reader's Poll Results - What is your favorite type of cereal?
What's New in Cereal? Kellogg's Eet and Ern
What's New in Cereal? Post "The Wild Thornberry's" Crunch



Character Profile: Sugar Bear
by Topher
Capn CrunchBorn in 1963, the cool, wisecracking Sugar Bear will go to great trouble to get his "big puffs of wheat tumbled through hot sugar and honey" cereal. Pictured at left is his famous pose from the 1969 cereal box. He originally represented Post Sugar Crisp, which was renamed Post Super Sugar Crisp, and later branded as Post Golden Crisp. In 1973, he also introduced the short-lived Super Orange Crisp.

He has faced a number of nemeses over the years: Blob, the Sugar Crisp Crook, Sugar Crisp Snake, Sugar Crisp Fox, and perhaps the best remembered Granny Goodwitch.

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Is It Safe To Mix Cereals?
by Topher

I was asked by a talented feature-article writer whether or not it is PC (or CC "cerealistically correct") to mix cereals together ala Jerry Seinfeld? And if so, should a Cerealist ever do a trans-grain mixture? (i.e. corn flakes with Cheerios --- an oat based cereal).

The answer really depends on your cerealistic view. There are three primary factions within the cereal world. The innovators, the masses, and the purists. Each would answer differently.

INNOVATORS feel it's perfectly normal to attempt to mix and match any cereal combinations in an effort to create a better "flavor and texture" than the manufacturer's version. Trans-grain is not an issue. A true cereal enthusiast would not think twice before attempting such a maneuver. Clearly, many combinations do not succeed, and many a Frankenstein Cereal is created. (Even the manufacturers create an occasional monster).

MASSES, the largest group, eat the cereal as it comes from the box. While they generally don't mix and match very often themselves, they are not opposed to the practice. They may eat cereal dry, with milk, or in cookies. A subcategory of the "masses" is the "playful masses".

PLAYFUL MASSES might be seen dissecting the cereal, pulling favorite nuggets out first to eat separately from the rest of the cereal or discarding ingredients they don't like (often marshmallows, raisins, or nuts).

PURISTS are alarmed at the thought of mixing cereals. Even pouring the leftover half-bowl of cereal from one box to another of the same sometimes gives reason for pause. They feel cereal is meant to be eaten as the manufacturer intended.

(Note: It is possible to have cross-over tendencies).

Personally, I belong in the "Masses" category, with "Innovator" tendencies. My wife is a "Purist". My kids are "Playful Masses" all the way.

Which are you? Indicate your leaning in this month's poll!

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Cap'n Crunch Has Returned!
by Topher
CrunchlingCap'n Crunch has been missing from boxes of Cap'n Crunch cereals all Winter. Now he's back. Seems he went to Volcanica, which is located at the center of the Earth.

It was his most dangerous mission ever... "to save Earth's supply of Crunchium, the secret ingredient that gives Cap'n Crunch cereal its unique, sweet taste!" I don't know about you, but I can sleep better now.


You can learn more about his journey by playing the full version CD-ROM game "Cap'n Crunch's Crunchling Adventure" which comes free in special double-packs of cereal, or by mail order. The object of the game is to create a cute Crunchling, then build up its strength, jumping ability, and agility through practice scenarios in order to eventually take on the nasty Crunchium Thieves in a sporting event of their choice. Winner takes all.

The three practice scenarios take place in different center-Earth regions: Backwardia, Jurasica, and Computica. Each is a different game. You also need to keep your Crunchling well fed and happy. Do this, and they grow (or evolve) into bigger and more competitive Crunchlings.

My 8 and 12 year olds found the games easy to learn, easy to play, and lots of fun. No joystick required.

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Cereal Review
by Topher

Kellogg's Mini-Wheats Cereal

Mini Wheats In the beginning there was Nabisco Shreaded Wheat --- big bowl-sized chunks of crispy unsweetened shreaded wheat, that the consumer busted and dusted. (Busted in two and dusted with sugar). As time passed, smaller and sweeter versions were introduced by Post and Kelloggs. Not able to sit still for very long, Kellogg's has propagated a shelf full of mini wheats cereals.

The Kellogg's lineup includes Frosted Mini-Wheats, Bite Size Frosted Mini-Wheats, Raisin Mini-Wheats, Strawberry Mini-Wheats, Apple Cinnamon Mini-Wheats, Blueberry Mini-Wheats, and the recently introduced Honey Frosted Mini-Wheats.

My favorite is Bite Size Frosted Mini-Wheats. Don't let the "frosting" thing scare you. They are frosted on only one side which keeps them from being too sweet. Mini-Wheats are crispy pillows of shreaded wheat, literally crafted into bite-sized portions which make them easy to consume. Yes, they are even fun to eat. Very Good! May become a classic.

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What's New In Cereal?
by Topher

Kellogg's Eet and Ern

Eet and Ern New
Eet and Ern Old
Kellogg's has an Eet and Ern promotion on their boxes which allows kids to earn a prize for eating Kellogg's cereals and registering their secret codes into a data bank on the Kellogg's web site.

The promotional boxes feature a small Eet and Ern logo on the outside, and a 15-digit alpha-numeric code on the inside. The idea is to EAT the cereal, then collect points for each code entered. If you collect enough points, you can EARN a prize.

Eet was originally a small character with a big smile on assorted cereal boxes in early 2000, but morphed into a smiling horse character by the time the character hit the Kellogg's website in April 2000. Ern is a purple pig with sunglasses.

You get 5 points credited to your account when you sign up (kids under 13 need parents permission). I received an additional 50 points when I entered a code from a box of Crispix. Good thing too. Prizes aren't cheap.

They range in price from an earth-painted baseball for 300 points (6 box codes) to a K'NEX Dinosaur Building Set for 2300 points (46 box codes), with lots of choices between these extremes. It's possible that some codes may produce different point values. The promotion appears to be in partnership with toysmart.com.

Post "The Wild Thornberry's" Crunch
Wild Thornberry'sBoxtop visitor, Rick Barr, sent us this scan of a new "Limited Edition" cereal from Post based upon the Nickelodeon cartoon series The Wild Thornberry's. Rick reports that the cereal "is great stuff... very sweet. Tastes like Sugar Smacks with marshmallows. If you like Sugar Smacks you'll love this cereal. I'm a sucker for new cereal --- got to try anything new."

Honey Nut Cheerios Bee Offically Named
On April 6, 2000, General Mills' Honey Nut Cheerios Bee was officially named "BuzzBee".

Send Us Your News
If you notice anything new in your supermarket cereal isle, or wish to report a new cereal development, please e-mail us. We'll give you credit for your information, or keep it confidential, at your request. Thank you.

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Reader's Poll Results
What is your favorite type of cereal?
Other 39%
Granola / Multigrain 21%
Oat Shapes 13%
Corn Flakes 13%
Puffed Rice 08%
Wheat Flakes 04%
This is an unscientific survey based upon 34 voluntary responses in our April 2000 Reader's Poll.

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Disclaimers and Other Legal Stuff
The Boxtop is a non-commercial publication. It is not affiliated with or endorsed by any cereal or company. All of the names, characters, brands, and icons included here are trademarks of their respective parent companies and cannot be used for commercial purposes. Enjoy breakfast and support your favorite characters!
Opinions expressed are those of the writer, which like most things having to do with cereal may not necessarily reflect the opinion of the Editor, anyone else on the staff, or the world at large. A good sense of humor is appreciated.
Material in this publication may not be reproduced in any form without written permission from the Editor.
All information contained herein was obtained from sources believed to be reliable, but we cannot guarantee its accuracy or completeness.
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