The Boxtop - Cereal Netletter
Volume 6, Number 1 Early Summer 2004

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Early Summer 2004 Index

Character Profile: Toucan Sam
The League of Extraordinary Breakfast Cereals - Update
A Call For Staff Guest Writers
A Call For Cartoonists
Cereal Review - Tony's Cinnamon Krunchers from Kellogg's
Cereal Review - Kellogg's Fruit Harvest Cereals
What's New in Cereal?
  • Low Carb Cereal
  • The Fairly Odd Parents! cereal
  • Peanut Butter Toast Crunch
  • Shrek Cereal and Premiums
  • Shark Tail Cereal
  • Toucan Sam Premiums
  • Justice League Trading Cards
  • Spider-Man 2 Cereal and Premiums
Send Us Your News


Character Profile: Toucan Sam
by Topher
Toucan SamBorn In 1963, the colorful Toucan Sam promotes the fruit flavored Froot Loops cereal. The original three flavors were orange, lemon, and cherry. Toucan Sam has undergone a number of image changes as he has matured (but haven't we all?).
Originally grey and light blue, he now has much brighter shades to go with his additional girth and personality. He also underwent a "beak job" in the early 1970's which shortened his nose. Tropical Forest Fruit Loops (introduced in 1997) include tropical forest marshmallows, including Tropical Frog marshmallows in 1999. In 2004, an Alien Fruit Monster landed in his jungle in search of fruit. "Follow your nose, it always knows..."

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TLXB: The League of Extraordinary Breakfast Cereals - Update
by Topher
TLXB: The League of Extraordinary Breakfast Cereals - Live Action Role Play event took place the weekend of March 13 in Chelmsford, Massachussetts. Twenty-four players and three game masters (GMs) took part in the event which ran for about three hours. Participants had a blast. Many of the players came in costume including Captain Crunch, King Vitaman, Fred Flintstone, Snap, Crackle, Pop, amongst others.

The next running of TLXB will be at GenCon which is a gaming convention in Indianapolis that takes place this August. Due to popular demand, John Kammer will be running the game again next year at InterCon in Chelmsford.

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A Call For Staff Guest Writers
by The Boxtop Cereal Netletter

"The Boxtop" is now a seasonal netletter, published approximately 4 times a year as time permits. We are looking for interesting articles about cereal, cereal history, cereal prizes, cereal characters, cereal humor, new cereal reviews, or anything else cereal related. We are appealing to the established and aspiring writers and those of you with an intense interest and enthusiasm in cereal.

The deal: you will not be compensated in any way if we publish your story. Since we don't get paid, neither do you. You will get a by-line and the satisfaction of knowing that you have been published in an established web magazine. It will look great on your resume, and if you are in school you might even get extra credit from your teacher. We do a good job of keeping all of our past issues available on the internet for all to see, so you can have bragging rights along with proof of publication. If we publish two or more of your articles, we will give you an official (but still uncompensated) staff position title.

Please e-mail your article (and any related graphic in JPG or GIF format) to me at The Boxtop. Articles must be your own work. There is no guarantee that your article will be selected for publication. We reserve the right to edit your article in whole or in part. Thank you.

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A Call For Cartoonists
by The Boxtop Cereal Netletter

"The Boxtop" is looking for clever, well-drawn, 1-to-3 panel cartoons, related to cereal and cereal characters, to include in our publication. We know their are some very clever folks out there that are either established or aspiring artists. We would like to showcase your wit and talent.

The deal: you will not be compensated in any way if we publish your cartoon. Since we don't get paid, neither do you. It will look great on your resume, and if you are in school you might even get extra credit from your teacher. We do a good job of keeping all of our past issues available on the internet for all to see, so you can have bragging rights along with proof of publication. If we publish two or more of your cartoons, we will give you an official (but still uncompensated) staff position title.

Cartoons must be your own work. Please e-mail a sample of your original work in BMP, JPG, or GIF format to me at The Boxtop. There is no guarantee that your cartoons will be selected for publication. Thank you.

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Cereal Review
by Topher, Editor
Tony's Cinnamon Krunchers from Kellogg's

Cinnamon KrunchersWe introduced this cereal to you in our Autumn 2003 article Has Tony the Tiger Jumped the Shark?. While we still think Tony was not the appropriate character to represent this cereal, we nonetheless ate a box. The cereal itself is self-described as a "crispy, crunchy, cinnamon rice cereal". (The other two main ingredients are sugar and partially hydrogenated soybean oil). It has a nice cinnamon-sugar smell right out of the box. The image on the box makes it look like cinammon-flavored Crispix, but the textured biscuit effect is actually machine stamped. It has a very sweet taste. I rate Tony's Cinnamon Krunchers at 7½ Boxtops (Very Good! Recommend Purchase).

Cereal Review
by Topher
Kellogg's Fruit Harvest Cereals

Kellogg's has issued three cereals aimed at adults under the "Fruit Harvest" banner. Each contains real bits of dried fruit. Dried fruit-in-cereal has come a long way since the 1960's when Post introduced Corn Flakes in three varieties: Strawberries, Blueberries, and Peaches; while Kellogg's countered with bananas. All flopped. According to "Cerealizing America - The Unsweetened Story of American Breakfast Cereal" by Scott Bruce and Bill Crawford, Post's "flakes got soggy and the strawberries stuck to the roof of the mouth", while Kellogg's bananas "looked like holy communion wafers" and "started to look dark and mushy" when you put milk on them.
Apple CinnamonFruit Harvest Apple Cinnamon Cereal features textured rice and whole wheat flakes with real dehydrated apple chips, cinnamon, and sliced almonds. The apple chips are awesome (if too few). It has a strong cinnamon flavor (actually too much) and are lightly sweetened (again, a tad too sweet). Overall, it's a good cereal. It stays crunchy in milk. I rate Fruit Harvest Apple Cinnamon Cereal at 8 Boxtops (Very Good! Recommend Purchase).
Peach StrawberryFruit Harvest Peach Strawberry Cereal contains flakes of rice and whole wheat with real dehydraded peaches and strawberries. Once again, the fruit is awesome --- especially the strawberries which have a strong ripe strawberry scent and taste really good out of the box. Pop one in your mouth and let the flavor come alive. This is the most wholesome of the three, probably because it does not contain almonds which appear to add to the fat content of the other two cereals. This is my wife's new favorite cereal. I rate Fruit Harvest Peach Strawberry Cereal at 9 Boxtops (A Classic! Belongs On Every Breakfast Table).
Strawberry BlueberryFruit Harvest Strawberry Blueberry Cereal contains flakes of rice and whole wheat, sliced almonds, and real dehydraded strawberries and blueberries. The strawberries have the same great flavor as the Strawberry/Peach blend, but the blueberries are lacking. The blueberries color and flavor your milk as well --- and that's not a good thing. Why the almonds are here, I'll never know. The almonds don't add anything to this cereal, and most sink to the bottom of the bowl. The best thing you can do with this cereal is to eat the flavorful strawberries right out of the box. I rate Fruit Harvest Strawberry Blueberry Cereal at 4 Boxtops (You Can Do Better).

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What's New In Cereal?
by Topher

Low Carb Cereal
General Mills has released a low carb cereal as an extension of the Total brand line, called Total Protein. It contains "100 percent of the Daily Value of 11 vitamins and minerals, eight grams of net carbs (defined as total carbohydrates less sugar alcohol and fiber), and a hearty 13 grams of protein".

Frankly, I don't personally understand the Low Carb fad. There is no way I could hold true to a low carb diet. I love cereal, breads, and grains too much to give them up. Have you ever stopped to notice that a lot of products, especially at fast food outlets, are touted as "low carb"? Did you also happen to notice they are usually loaded with fats with ingredients like cheese, meat, bacon, and dressings? Just because something is labeled "low carb" doesn't mean it's actually going to be healthy for you.


Faily Odd Parents Cereal!The Fairly Odd Parents! cereal
Post released another limited edition Nickelodian TV-related cereal entitled "The Fairly Odd Parents!" cereal. It's full of colored star shaped cereal pieces.


Peanut Butter Toast Crunch
In April 2004, General Mills released a limitied edition flavor extension in their Toast Crunch line, called Peanut Butter Toast Crunch, featuring the spokescharacter Wendell the Baker.


Shrek Cereal
General Mills released a "Shrek Cereal" featuring Shrek and the donkey in May 2004 as a tie-in to the DreamWorks movie sequel under the same name. They are also including free Shrek 2 digital watches in marked boxes of Cheerios and Cinnamon Toast Crunch.


Shark Tail Cereal
General Mills will release a "Shark Tail Cereal" later this year as a tie-in to the DreamWorks movie "Shark Tail" currently scheduled for October 2004 release. They are also planning some "fun activities and premiums" in specially marked boxes of their other cereals.


Toucan Sam Premiums
General Mills includes a colorfull 3-inch "Bendin' Toucan" Sam figure in specially marked boxes of Froot Loops. You can also send away to get a set of 4 Bendin' Buddies which inclused his three idential nephews and the Alient Fruit Monster.


Justice League Trading Cards
Post is including one of seven Justice League super hero trading cards in specially marked boxes of its cereals. Justice League heroes appear on the boxes as follows: Alpha-Bits = The Flash, Marshmallow Alpha-Bits and Strawberry Blasted Honey-Comb = Batman, Honey-Combe and Oreo O's = Superman, Cocoa Pebbles = Wonder Woman, Golden Crisp = Green Lantern, and Waffle Crisp = Martian Manhunter. Hey, Post, what about Hawkgirl?


Spider-Man 2Spider-Man Cereal and Premiums
Kellogg's has released another Spider-Man Cereal box design as a tie-in to the Sony Pictures Summer 2004 release of "Spider-Man 2". It's basically a toasted-oat-based web-shaped cereal with red and blue spider-berry-flavored web shapes tossed in. It looks a lot like Honey-Comb. A thin-skin Spider-Man digital watch, and three different Spidey-Signals (web shooters which flash a red signal on a wall or ceiling when activated), are available as boxtop mail-in offers.


Send Us Your News
If you notice anything new in your supermarket cereal isle, or wish to report a new cereal development, please email us. We'll give you credit for your information, or keep it confidential, at your request. Thank you.

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Disclaimers and Other Legal Stuff
The Boxtop is a non-commercial publication. It is not affiliated with or endorsed by any cereal or company. All of the names, characters, brands, and icons included here are trademarks of their respective parent companies and cannot be used for commercial purposes. Enjoy breakfast and support your favorite characters!
Opinions expressed are those of the writer, which like most things having to do with cereal may not necessarily reflect the opinion of the Editor, anyone else on the staff, or the world at large. A good sense of humor is appreciated.
Material in this publication may not be reproduced in any form without written permission from the Editor.
All information contained herein was obtained from sources believed to be reliable, but we cannot guarantee its accuracy or completeness.
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