The Boxtop - Cereal Netletter
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We are pleased to present short biographies on each of our distinguished staff members.

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Topher Ellis, Editor

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Meet the Editor

Topher Ellis, Editor and Cereal Marketing Consultant
Topher co-authored "Milking That Crazy Cow - A Century of Cereals", operates as webmaster of Topher's Breakfast Cereal Character Guide, and consults on cereal characters and cereal marketing issues. Growing up he fought with his two younger brothers for rights to the prizes in the bottom of cereal boxes. Today, with two kids of his own in Charlotte, NC, if he wants the prize he simply buys three boxes of cereal.



Meet the Supporting Staff

Bill Crawford, Author
Bill lives in Texas and is the co-author of "Cerealizing America" The Unsweetened Story of American Breakfast Cereal (1995 - Faber and Faber).


Gus Lopez, Star Wars Cereal Authoritarian
Gus is webmaster of The Comprehensive Star Wars Cereal Box Checklist.


Dan Mabey, Author
Dan hails from Virginia. Dan is a passionate collector of classic baseball card sets spanning 1952-89. In particular, he specializes in the 1961-63 Post cereal and 1962-63 JELL-O baseball card promotions. To date, he has written three books on the Post sports card giveaways. His most recent book, entitled "Cardboard, Crunch, Milk and Scissors" is a 145-page bound volume on the 1961 Post/Topps baseball card promotion.


Donnie Neiswinger, Cultural Observer
Donnie earned a BSEE degree from Purdue and is an electrical engineer at Eaton Electromagnetic Compatibility Laboratory in Michigan. His past cereal interests used to keep him busy as webmaster of Prize'N Side.


Jacqueline Reid, Post Cereal Historian
Jacqueline lives in North Carolina and was formerly the Reference Archivist at The John W. Hartman Center for Sales, Advertising, and Marketing History, Rare Book, Manuscript, and Special Collections Library at Duke University.


Shad Z., Cereal Guru
Shad's responsibilities include a personal website.





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Please e-mail me if any of my links or images become invalid, and I will fix them immediately. I would also appreciate any comments you may have.
© 1999 Topher

Updated 2010




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