Staff Members

We are pleased to present short biographies on each of our distinguished staff members.

Side Panel Monthly Ingredients Cereal Review Feature Articles Reader's Poll Reader's Poll Results What's New in Cereal? Perpetually Updated Cereal Ratings Cereal Ideas Letters to the Editor Meet the Staff Bill Crawford Gus Lopez Dan Mabey Donnie Neiswinger Jacqueline Reid Shad Z. Topher Ellis, Editor Links Favorite Cereal Links Back Issues Complete Index Subscribe Free Subscription Stuck in a Frame? Click to Break Free Privacy Policy And Ethics Code Disclaimers And Other Legal Stuff Back To The Top	Meet the Editor Topher Ellis, Editor and Cereal Marketing Consultant Topher co-authored "Milking That Crazy Cow - A Century of Cereals", operates as webmaster of Topher's Breakfast Cereal Character Guide, and consults on cereal characters and cereal marketing issues. Growing up he fought with his two younger brothers for rights to the prizes in the bottom of cereal boxes. Today, with two kids of his own in Charlotte, NC, if he wants the prize he simply buys three boxes of cereal.	Meet the Supporting Staff Bill Crawford, Author Bill lives in Texas and is the co-author of "Cerealizing America" The Unsweetened Story of American Breakfast Cereal (1995 - Faber and Faber). Gus Lopez, Star Wars Cereal Authoritarian Gus is webmaster of The Comprehensive Star Wars Cereal Box Checklist. Dan Mabey, Author Dan hails from Virginia. Dan is a passionate collector of classic baseball card sets spanning 1952-89. In particular, he specializes in the 1961-63 Post cereal and 1962-63 JELL-O baseball card promotions. To date, he has written three books on the Post sports card giveaways. His most recent book, entitled "Cardboard, Crunch, Milk and Scissors" is a 145-page bound volume on the 1961 Post/Topps baseball card promotion. Donnie Neiswinger, Cultural Observer Donnie earned a BSEE degree from Purdue and is an electrical engineer at Eaton Electromagnetic Compatibility Laboratory in Michigan. His past cereal interests used to keep him busy as webmaster of Prize'N Side. Jacqueline Reid, Post Cereal Historian Jacqueline lives in North Carolina and was formerly the Reference Archivist at The John W. Hartman Center for Sales, Advertising, and Marketing History, Rare Book, Manuscript, and Special Collections Library at Duke University. Shad Z., Cereal Guru Shad's responsibilities include a personal website.
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