The Boxtop - Cereal Netletter
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We are pleased to present short biographies on each of our distinguished staff members.

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Topher Ellis, Editor

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Meet the Editor

Topher Ellis, Editor, Author, and Cereal Marketing Consultant
Topher operates as webmaster of Topher's Breakfast Cereal Character Guide, co-wrote "The Great American Cereal Book - How Breakfast Got Its Crunch" © 2011 ABRAMS, and consults on cereal characters and cereal marketing issues. Growing up he fought with his two younger brothers for rights to the prizes in the bottom of cereal boxes. Today, with two kids of his own in Charlotte, NC, if he wants the prize he simply buys three boxes of cereal.

Topher's Breakfast Cereal Character Guide: Images and information on over 1001 cereal characters.

The Great American Cereal Book - How Breakfast Got Its Crunch: Full color 368-page hardcover tome of breakfast cereal. 350 beautiful images of cereal boxes, advertisements and premiums from 1863 to 2010 are gloriously presented along with historical information (complete with dates, ingredients, slogans, spokescharacters, and interesting facts) on almost 400 cereals, with references to hundreds more.



Meet the Illustrator

Landis Blair, Pen & Ink Illustrator
Landis is an award-winning illustrator, closet author, and purveyor of dark whimsy. He likes cereal. (Saying he likes cereal is an understatement). He recorded eating 1,015 bowls of cereal on campus in a single college year, consuming a one-day record 18 bowls of Trix. He was named the Eustace Tilley winner by The New Yorker in 2012. His winning illustration can be seen on official The New Yorker tote bags this year. Landis finds himself at home within the Chicagoland area.

Website: Landis Blair



Meet the Supporting Staff

Bill Crawford, Author
Bill lives in Texas and is the co-author of "Cerealizing America" The Unsweetened Story of American Breakfast Cereal (1995 - Faber and Faber).


Gus Lopez, Star Wars Cereal Authoritarian
Gus is webmaster of The Comprehensive Star Wars Cereal Box Checklist.


Dan Mabey, Author
Dan hails from Virginia. Dan is a passionate collector of classic baseball card sets spanning 1952-89. In particular, he specializes in the 1961-63 Post cereal and 1962-63 JELL-O baseball card promotions. To date, he has written three books on the Post sports card giveaways. His most recent book, entitled "Cardboard, Crunch, Milk and Scissors" is a 145-page bound volume on the 1961 Post/Topps baseball card promotion.


Donnie Neiswinger, Cultural Observer
Donnie earned a BSEE degree from Purdue and is an electrical engineer at Eaton Electromagnetic Compatibility Laboratory in Michigan. His past cereal interests used to keep him busy as webmaster of Prize'N Side.


Jacqueline Reid, Post Cereal Historian
Jacqueline lives in North Carolina and was formerly the Reference Archivist at The John W. Hartman Center for Sales, Advertising, and Marketing History, Rare Book, Manuscript, and Special Collections Library at Duke University.


Shad Z., Cereal Guru
Shad's responsibilities include a personal website.





E-Mail the Editor
Please e-mail me if any of my links or images become invalid, and I will fix them immediately. I would also appreciate any comments you may have.
© 1999 Topher

Updated 2012



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