Topher's Breakfast Cereal Character Guide
Dead On Arrival
| This page features actual concept characters and/or cereals which for one reason or another never made it to the cereal aisle. |
 | Yosemite SamGeneral Mills Cheerios |
| Yosemite Sam, shown here as a gladiator, almost championed Cheerios at one time. Three fully produced commercials were finished by Warner Brothers and tested but the spots never made it on air. The ad campaign was developed to replace Kid and Sue, the animated chgaracters; and the "Groovy" campaign --- a musical ad for older kids. Apparently the research was pretty poor. In fact, years later it was discovered that "Groovy" appealed to little kids and NOT the teens who were the initial targets of that campaign. |
 | Honeycomb WizardsPost Honeycomb |  |
| Here are two Honeycomb Wizard concept drawings from the 1970's. Note that the blue wizard (at right) has Honeycomb cereal icons on his cap and chest. |
 | PowKellogg's Rice Krispies |
| This is an original concept cel for Pow (1950's). He was created to join Snap, Crackle, and Pop on boxes of Rice Krispies. |
 | The Good KnightGeneral Mills Lucky Charms |
| "When you want Lucky Charms in the morning...just yell good night!" |
 | Fearless Leider General Mills Frosty-O's |
| The Sweetbratten Band of America, directed by the dog “Fearless Lieder” was developed by Alan Snedeker and Rod McNicoll, the art director, who Alan describes as "one of the funniest cartoonists I ever met". The commercial was storyboarded on July 14, 1970 "probably in an effort to beat the on-air campaign which featured Dudley Do-Right". The inspiration for the band and it’s music was based on a 1950’s album Alan Snedeker owned which featured "deliberately badly played German Oompah music that was so incredibly well done and ridiculously funny that I’d pay $50 to get that album again". Alan recalls the campaign won whatever test it was in, but "unfortunately GMI decided to drop the brand all together". Only three characters were named in the storyboards: Fearless Leider (dog), Fritzel (mustache guy in green with clarinet), and Hinkleheimer (drum). Although two storyboards were designed, the actual commercial was never shot. Details: Frosty'Os Sweetbratten Band of America. Storyboarded (twice) on July 14, 1970. Actual commercial never shot. Courtesy of Alan Snedeker. [Click on small image for a full-sized image]. |
 | Kellogg's Frosted Flakes1991 Atlanta Braves |
| This box features Tony the Tiger in an Atlanta Braves uniform on the box front with the Atlanta Braves team picture on the back panel. It celebrates the Braves winning the 1991 World Series. Only problem --- the Minnesota Twins actually won! That's why this is considered a fictional box. It wasn't suppose to exist. Kellogg's had printed a warehouse full of Twins boxes and Braves boxes so that whichever team won Kellogg's could quickly get the box filled and shipped to grocery stores. The losing team boxes are usually destroyed. A few apparently got loose. |
 | Quaker Oats Corn Flakes |
| This is a 1965 prototype box of Quaker Oats Corn Flakes which we understand was never manufactured. |
 | Quaker Oats Corn Flakes |
| Post Huckle Flakes (1960) was the first attempt at a cereal with marshmallows. It failed. General Mills got it right when they invented marbits and introduced Lucky Charms. |
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Post |
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Nestle and Nabisco ]
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© 2002 Topher
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Disclaimer: This is a non-commercial site with the sole purpose of assisting visitors in locating information on their favorite breakfast cereal characters. All of the names, characters, brands, and icons listed here are trademarks of their respective parent companies and cannot be used for commercial purposes. Enjoy cereal and support your favorite characters! Most of the non-icon images on this site have been painstakingly removed from cereal boxes or original advertising cels and enhanced for your enjoyment. You are welcome to link to this page, but please do not link to any individual images or borrow any images for use on another website. Thank you. |