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Topher's Breakfast Cereal Character Guide

Dead On Arrival

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This page features actual concept characters and/or cereals which for one reason or another never made it to the cereal aisle.

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Yosemite Sam

Yosemite Sam

General Mills Cheerios
Yosemite Sam, shown here as a gladiator, almost championed Cheerios in 1970. Three fully produced commercials were finished by Warner Brothers and tested but the spots never made it on air. The ad campaign was developed to replace Kid and Sue, the animated characters; and the "Groovy" campaign --- a musical ad for older kids. Apparently the research was pretty poor. In fact, years later it was discovered that "Groovy" appealed to little kids and NOT the teens who were the initial targets of that campaign.

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Honeycomb Wizard 1

Honeycomb Wizards

Post Honeycomb
Honeycomb Wizard 2
Here are two Honeycomb Wizard concept drawings from the 1970's. Note that the blue wizard (at right) has Honeycomb cereal icons on his cap and chest.

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Pow

Pow

Kellogg's Rice Krispies
This is an original concept cel for Pow (1950's). He was created to join Snap, Crackle, and Pop on boxes of Rice Krispies.

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general mills

The Good Knight

General Mills Frosted Lucky Charms
Frosted Lucky Charms (1978) included "green clovers, yellow moons, orange stars, pink hearts and me on the box". Me, being the Good Knight. They were on the box, but never on the shelf." When you want Lucky Charms in the morning...just yell Good Knight!"

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general mills

General Mills Sugar Frosted Total

Sugar Frosted Total was test-marketed by General Mills, but never went national.

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Donutz

Axelrod, Hot Rod, Ichabod, and Bruiser

General Mills Honey Glazed Cereal (1981)
While Powdered Donutz (1980) and Chocolate Donutz (1981) made it to market, Honey Glazed Donutz, while created and storyboarded, did not. Think Honey-Dipped Cheerios.

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Sweetbratten Band

Fearless Leider
Fritzel
Hinkleheimer

General Mills Frosty-O's
The Sweetbratten Band of America, directed by the dog “Fearless Lieder” was developed by Alan Snedeker and Rod McNicoll, the art director, who Alan describes as "one of the funniest cartoonists I ever met". The commercial was storyboarded on July 14, 1970 "probably in an effort to beat the on-air campaign which featured Dudley Do-Right".

The inspiration for the band and it’s music was based on a 1950’s album Alan Snedeker owned which featured "deliberately badly played German Oompah music that was so incredibly well done and ridiculously funny that I’d pay $50 to get that album again".

Alan recalls the campaign won whatever test it was in, but "unfortunately GMI decided to drop the brand all together". Only three characters were named in the storyboards: Fearless Leider (dog), Fritzel (mustache guy in green with clarinet), and Hinkleheimer (drum). Although two storyboards were designed, the actual commercial was never shot. Details: Frosty'Os Sweetbratten Band of America. Storyboarded (twice) on July 14, 1970. Actual commercial never shot. Courtesy of Alan Snedeker. [Click on small image for a full-sized image].

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Post Amazin' Raisins

Waldo the Wizard

Post Amazin' Raisins
Post Amazin' Raisins (1968) was Post's first attempt to market a cereal under the name of Amazin' Raisins. They got it to market in 1988 but it failed anyway. "The honeyest, funniest, cereal ever!" was made of honey puffed oats with lots of plump honeyed raisins and featured a Waldo the Wizard as a spokescharacter. This was Waldo's first gig. He later appeared on packages of Lucky Charms in the mid-1970's).

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Post Brunchos

Laughs, Snappo, Crispo

Post Brunchos
Post Brunchos (1969) was Post's second attempt to market the original Amazin' Raisin cereal formula of honey puffed oats with lots of plump honeyed raisins. This promotion included a kid and a 3-piece mariachi band featuring "Laughs" on guitar, "Snappo" on tuba, and "Crispo" on trumpet.

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Post Crazens

Post Crazens

Post Crazens (1969) was Post's third attempt to market the original Amazin' Raisin cereal formula of honey puffed oats with lots of plump honeyed raisins. Storyboards were developed but none was manufactured.

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general mills

General Mills Cherry-Flavored Lucky Charms

General Mills Cherry-Flavored Lucky Charms (circa 1978-1980) with pink cherry-flavored surprises for people who are wild about cherry. "If you are wild about cherry, try them".

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1991 Altanta Braves

Kellogg's Frosted Flakes

1991 Atlanta Braves
This box features Tony the Tiger in an Atlanta Braves uniform on the box front with the Atlanta Braves team picture on the back panel. It celebrates the Braves winning the 1991 World Series. Only problem --- the Minnesota Twins actually won! That's why this is considered a fictional box. It wasn't suppose to exist. Kellogg's had printed a warehouse full of Twins boxes and Braves boxes so that whichever team won Kellogg's could quickly get the box filled and shipped to grocery stores. The losing team boxes are usually destroyed. A few apparently got loose.

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Quaker Oats Corn Flakes

Quaker Oats Corn Flakes

This is a 1965 prototype box of Quaker Oats Corn Flakes which we understand was never manufactured.

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Post Alpha-Bits

The Professor

Post Huckle Flakes
Drawn by R.C Traverse, The Professor was to represent Alpha-Bits in 1961. It didn't fly.

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Post Huckle Flakes

Post Huckle Flakes

Post Huckle Flakes (1960) was the first attempt at a cereal with marshmallows. It failed. General Mills got it right when they invented marbits and introduced Lucky Charms. Like the other entries on this page, this cereal never made it to the shelf.

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Ralston Transformers

Ralston Transformers

Optimus Prime
Great 1985 concept cereal which never made it to market. Featured Optimus Prime on the front. The box itself transformed into a cereal-eating transformer complete with a spoon in his left hand. "More taste than meets the eye!" The cereal was essentially cocoa puffs that "transforms ordinary milk into chocolate flavored milk".

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general mills

Phil Flash

General Mills Inside Scoop
(1972) Phil Flash was a reporter for Inside Scoop. Although this cereal is mentioned in Bill Crawford's Book "Cerealizing America" as "cereal puff filled with a sweet center", no collector I know has actually ever seen a box. This cereal was apparently in the works but never produced.

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Tophers Breakfast Cereal Character Guide: Boxtops Navigational Map General Mills Kellogg's Post Quaker Oats Ralston Nestle and Nabisco Other Cereals Fictional Cereals Unclassified Cereals Side Orders Cereal Publications Create Your Own Cereal Name Cereal Index Vote for your Favorite Character Manufacturer's Contact Info Cereal Links

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If you see any information which needs to be corrected, or have any information or
graphics to add, I would like to hear from you. Please e-mail me.
© 2002 Topher
Updated 2010

Thank you for visiting. Aloha!

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Disclaimer: This is a non-commercial site with the sole purpose of assisting visitors in locating information on their favorite breakfast cereal characters. All of the names, characters, brands, and icons listed here are trademarks of their respective parent companies and cannot be used for commercial purposes. Enjoy cereal and support your favorite characters!

Most of the non-icon images on this site have been painstakingly removed from cereal boxes or original advertising cels and enhanced for your enjoyment. You are welcome to link to this page, but please do not link to any individual images or borrow any images for use on another website. Thank you.

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