The Boxtop - Cereal Netletter
Volume 9, Number 1 Winter/Spring 2007

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Winter/Spring 2007 Index

Lesser Known Character Profile: Moonstones
Freebies Cereal: You Can Make It A Reality
Post Alpha-Bits Is Back
New Cereal Website
Cereal Review - Kellogg's Mini-Swirlz Peanut Butter Blast
Cereal Review - Kellogg's Organic Bite Size Frosted Mini-Wheats
What's New in Cereal?
  • Kellogg's Loses Disney Magic
  • General Mills Disney's Princess Fairytale Flakes
  • General Mills Disney's Mickey Mouse Clubhouse Berry Crunch
  • General Mills Disney's Little Einsteins Fruity Stars
  • General Mills Fruity Cheerios
  • Kellogg's DreamWorks Shrek
  • Snap! Crackle! and Pop! are Brothers
  • Kellogg's Cocoa Krispies Choconilla
  • Kellogg's Rice Krispies with Real Strawberries
  • Quaker Oats Life Chocolate Oat Crunch
Send Us Your News



Lesser Known Character Profile: Moonstones
by Topher
Moonstones box Animated by Dean Yeagle, Moonstones were "the delicious space-shaped cereal that's out of this world". Ralston produced the cereal from 1976 to 1977.

The cereal box said it all: "The moon, just like every story, has two sides to it. The light side and the dark side. On the light side, we have our basic, honest, hard-working, good guys called Moonbeams. They are led by our hero, Majormoon, who's the obvious choice to be the leader because he majored in cerealogy at Moon University. The Moonbeams are the guys you can thank for making delicious fruity-flavored Moonbeams cereal. A cereal, so delicious, so crunchy, that the formula is kept absolutely secret.

Which now brings us to the dark side of the moon. And who lives there? The bad guys. They're called the Moonbums, and they're led by the Bigbum, the biggest bum of them all. They're the laziest bunch of bums to ever roam the face of the moon. As a matter of fact, they're so lazy the only thing they ever work at is getting their dirty hands on the secret formula. So they can have Moonstones all to themselves. They've tried everything Bigbum could think up. Which isn't very much. But they're still trying. Yes, even now as you eat your Moonstones here on Earth, the Moonbums are plotting up there on the moon."

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Freebies Cereal: You Can Make It A Reality
by Topher
FreebiesDo you like colorful graphics? Do you like goofy humor? Do you like oddball characters? Do you wish there was one completely cool and hip brand of breakfast cereal out there? Then Freebies is for you!

Some of you may know that Bob Staake used to create box art for such cereals as Chex, Cookie Crisp even that cult classic Urkel-O's, but now he's designing an entire cereal brand called Freebies. Head on over to www.bobstaake.com/freebies/ to learn more about Freebies, meet the six characters, and maybe put a smile on your face. All they ask is that you DON'T pour milk on your computer monitor!

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Post Alpha-Bits Is Back
by Topher
Post Alpha BitsIn late 2005, Post changed their original Alpha Bits formulation to a whole-grain cereal with zero grams of sugar per serving in an effort to provide a more nutritious breakfast cereal. Unfortunately, this change was not well-received. In fact, is was so bad Alpha-Bits were discontinued completely. While Post has no plans to go back to the original Alpha Bits, they have re-released the no sugar Alpha Bits. Elementary school teachers can rejoice. During the void, a number of teachers wrote me looking for Alpha-Bits for educational and art purposes. We have yet to taste test the "new" version, but maybe they're only being bought as a safe craft for young children.

New Cereal Website
by Topher
Cereal Science is a project for people who are passionate about cereal. They extensively test cereals and provide real-life data in a format "that all humans can understand". They rate each cereal on the basis of Cost Per Ounce, Calibre Of Prize, Production Value, Nutritional Impact, Milk Result, Soggability, Taste Over Time, provide comments, and audio field reports. The site is still a little rough around the edges and, thankfully, not politically correct.

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Cereal Reviews
by Topher, Editor

Kellogg's "Mini-Swirlz Peanut Butter Blast"

Mini-Swirlz Peanut Butter Blast
Kellogg's originally introduced Mini-Swirlz Cinnamon Bun cereal in 1991 as "Cinnamon Mini Buns". In 2006, they added to the Mini-Swirlz line with Peanut Butter Blast. The cereal itself does look like little light brown mini buns, but instead of the traditional cinnamon flavor, these have a very pleasant peanut butter taste. The first ingredient of "sugar" won't endear the cereal to health conscious moms like the next three ingredients of corn flour, whole grain oat flour, and peanut butter might. The cereal which is crispy stays crunchy in milk and has a mild peanut butter scent. It is sold in the U.S.A. in 15.9 oz boxes. I give Mini-Swirlz Peanut Butter Blast a rating of 7 Boxtops (Very Good! Recommend Purchase).

Kellogg's "Organic Bite Size Frosted Mini-Wheats"
Organic Bite Sized Frosted Mini-Wheats Nabisco first brought Shredded Wheat to the public in 1894. Kellogg's brought out their first shredded biscuit cereal in 1970. Since then, they have introduced a long line of Mini-Wheats cereals. Currently, there are six varieties, from the excellent "Mini-Wheats Frosted Bite Size" to the downright nasty "Mini-Wheats Frosted Strawberry Delight". In an effort to cash in on organics, Kellogg's introduced three organic cereals in 2006: Organic Rice Krispies, Organic Raisin Bran, and Organic Mini Wheats featuring organic whole wheat and organic evaporated can juice syrup (sugar). It even has "natural mixed tocopherols for freshness". They are very much like the regular Mini-Wheats except these are not as good, primarily because the shredded wheat is wound too tight and therefore harder to chew --- just not as pleasant a texture. I rate Kellogg's "Organic Bite Size Frosted Mini-Wheats" at 6 Boxtops (Middle Of The Road. You Could Do Worse.)

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What's New In Cereal?
by Topher

Kellogg's Loses Disney Magic
General Mills and Disney launched a new line of breakfast cereals in late December 2006 at suggested retail price of $1.99. Offering whole grains and a good source of Vitamin D and Calcium, the new line meets Disney’s recently announced food guidelines for ready-to-eat cereals. These three cereals (see below) are the first Disney branded ready-to-eat cereal products to launch since Disney announced its food guidelines in October 2006. General Mills has sold Disney-themed cereals in the past (as late as 2000), prior to Kellogg's deal which apparently ended in early 2006.
Princess FairytaleGeneral Mills Disney's Princess Fairytale Flakes
Lightly sweetened corn flakes featuring Disney's Snow White and Cinderella.

Mickey Mouse Clubhouse Berry CrunchGeneral Mills Disney's Mickey Mouse Clubhouse Berry Crunch
Fruity-flavored and multi-colored pill-shaped corn puffs make up this cereal based upon the Disney TV show hosted by a 3-D animated Mickey Mouse.

Little EinsteinsGeneral Mills Disney's Little Einsteins Fruity Stars
This fruity-flavored and multi-colored corn star-shaped cereal is based upon the Disney TV show for preschoolers. The box features Annie, Quincy, June and Leo and their Rocket. The cereal is lightly sweetened and it has a hole in the middle of the star.

Fruity CheeriosGeneral Mills Fruity Cheerios
Made with whole grain, 25% less sugar, and real fruit juice. I still think they look like Kellogg's Froot Loops.

ShrekKellogg's DreamWorks Shrek
Well, Kellogg's lost the Disney account, but they picked up the DreamWorks account. Kellogg's DreamWorks Shrek cereal released in connection with DreamWorks "Shrek the Third" which opens in theaters on May 18, 2007. It's a multigrain cereal with marshmallows.

Snap! Crackle! and Pop! are Brothers
While Kellogg's has never said they weren't, they are now making it clear in ads that Snap! Crackle! and Pop! are indeed brothers. I found it a surprise. I always thought of them as friends.
ChoconillaKellogg's Cocoa Krispies Choconilla
Chocolatey and vanilla sweetened rice cereal. It looks like a blend of regular Rice Krispies and Cocoa Krispies.

Rice Krispies with StrawberriesKellogg's Rice Krispies with Real Strawberries
Lightly sweetened toasted rice cereal with real strawberries. Kellogg's dehydrated strawberries are really good. This could be a winner.

Life Chocolate Oat CrunchQuaker Oats Life Chocolate Oat Crunch
Life cereal and chocolate oat clusters.

Send Us Your News
If you notice anything new in your supermarket cereal isle, or wish to report a new cereal development, please email us. We'll give you credit for your information, or keep it confidential, at your request. Thank you.

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The Boxtop is a non-commercial publication. It is not affiliated with or endorsed by any cereal or company. All of the names, characters, brands, and icons included here are trademarks of their respective parent companies and cannot be used for commercial purposes. Enjoy breakfast and support your favorite characters!
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