The Boxtop - Cereal Netletter
Volume 3, Number 1 Spring 2001

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Spring 2001 Index

Character Profile: Powdered Toast Man
2001 - The Year of the Cereal Prize
A Call For Guest Writers
Cereal Review - Post Fruity Pebbles
What's New in Cereal? Kellogg's, Post and Quaker Oats Offer Prizes
What's New in Cereal? General Mills to Offer Character Related Pez Dispensers
What's New in Cereal? Kellogg's to Introduce Cinnamon Flavor Apple Jacks in July 2001
What's New in Cereal? Quaker Oats Introduces Cap'n Crunch's Galactic Crunch
What's New in Cereal? Kellogg's Ends Initial Eet and Ern Promotion
What's New in Cereal? Carbonated Milk
What's New in Cereal? General Mills Raises Cereal Prices

Character Profile: Powdered Toast Man
by Topher
Powdered Toast ManBorn in August 1992, Powdered Toast Man is a fictional cereal character from the Ren and Stimpy Show. Powdered Toast Man (voice of Gary Owens), the world's most misguided superhero, manages to make matters worse after he comes on the scene. As a breakfast cereal, Powdered Toast Man shakes toast particles off his shoulder and winks more of the particles out of his eye, then leaves with a gas-powered leap. The gas power is provided by Vitamin "F".
His nemisis is Waffle Woman. Preemo (the fictional cereal manufacturer) also "makes" Sugar Frosted Milk, and Sugar Toasted Sod Pops (a prime source of clorophyll). Powdered Toast Man is just one of the many popular "fictional cereal characters" that can be seen on our Fictional Cereal Characters page.

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2001 - The Year of the Cereal Prize
by Topher

Throughout the 1990's, we had been lamenting about the lack of prizes in cereal boxes. As recent as February 2000, ("Where Have All The Cereal Prizes Gone?") we were calling on cereal manufacturers to reinstitute the practice of including prizes inside cereal boxes. Not only did we miss the nostalgia of the "prize inside", we felt there was enormous pent up demand for good prizes.

Fortunately, we began to see some tinkering in 2000 as Quaker Oats included Cap'n Crunch CD-Rom games in specially marked two packs of Capn'n Crunch cereal, and Kellogg's Froot Loops offered free color changing character spoons inside marked boxes.

The floodgates are opening. In early 2001, General Mills offered cool die-cast racing cars in a couple different cereal boxes, and Quaker Oats started offering a Capn' Crunch's Crunch Club mail-in. You get a membership card with decoder, a Crunch Club bag tag, a certificate, and a birthday card from the Capn' on your birthday, Plus Crunch newsletters in the mail packed with games, jokes, stories, recipes, and crazy adventures with the Capn' and the crew! And it's all for free. Just fill out and send in the form on specially marked boxes.

Post has teamed up once again with Topps and now offers two different sets of Topps baseball cards. Hall of Fame cards featuring 8 different "500 Home Run Club" greats can be found in boxes of Post Honey Bunches of Oats with Almonds. Boxes of Post Fruity Pebbles and Post Oreo-O's feature a set of 18 different "MLB Hottest Players". You get 2 cards in each box, and you will always know what one of the cards is --- thanks to a cutout pannel on the front of the box.

General Mills Cinnamon Toast Crunch features 1 of 4 different "Who Wants To Be A Millionaire" mini games sets. Kellogg's Honey Frosted Mini Wheats features a mail in offer for your choice of 4 Pokemon Talking Spoons free with 4 proofs of purchase.

Kellogg's Fruit Loops has two promotions happening. Some boxes feature 1 of 4 Walt Disney mini bean buddies (Pooh, Piglet, Eeyore, or Roo). Other boxes are offering 1 of 3 Pokemon Bowl Pals (sort of a "spoon-sitter" for your cereal bowl). Kellogg's Apple Jacks offers 1 of 4 Walt Disney mini bean buddies (Pumba, Rafiki, Simba, or Timon).

It is really wonderful to see good prizes return. There is no question in my mind that great prizes lead to more sales. I bought two boxes of General Mills cereals I never would have bought had it not been for the free racing cars my son wanted. We also bought 4 boxes of Honey Bunches of Oats and 1 box of Fruity Pebbles just to get the baseball cards. The cars were really nice, and the baseball cards are of high quality too.

2001 may go down as the year that the great cereal prize returned! Please e-mail us if you see any new interesting cereal prizes or offers.

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A Call For Guest Writers
by The Boxtop Cereal Netletter

"The Boxtop" is now a seasonal netletter, published approximately 4 times a year as time permits. We are looking for interesting articles about cereal, cereal history, cereal prizes, cereal characters, cereal humor, or anything else cereal related. We are appealing to the established and aspiring writers and those of you with an intense interest and enthusiasm in cereal.

The deal: you will not be compensated in any way if we publish your story. Since we don't get paid, either do you. You will get a by-line and the satisfaction of knowing that you have been published in an established web magazine. Please e-mail your stories (and any related graphic in .jpg or .gif format) to me at The Boxtop. Stories must be your own work. There is no guarantee that your article will be selected for publication. We reserve the right to edit your story in whole or in part. Thank you.

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Cereal Review
by Chris Ellis

Post Fruity Pebbles

Post Fruity Pebbles are basically Fruit Loops Flakes (only Kellogg's doesn't make them). They are easier to eat... smaller, and better tasting. There are more flavors in the spoon because you can pick up more at a time. They aren't too sweet (about as sweet as Fruit Loops). It made me want to try Cocoa Pebbles and Cinna-Crunch Pebbles, neither of which I have done yet, but I am hoping for an equally intense flavor experience.

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What's New In Cereal?
by Topher

Kellogg's, Post and Quaker Oats Offer Cereal Prizes

See this month's feature story "2001 - The Year of the Cereal Prize" for more details.

General Mills Offers Character Related Pez Dispensers
According to the Official Pez Website, General Mills is offering special character-related pez dispensers. The commercials for this promo are now appearing on TV channels like FoxFamily. The Pez dispensers are going to included in cereal boxes and be viewable in a picture window on the front of the box. This promotion is for the entire June product run of 1 million plus boxes. They appeared in drug stores and ebay in late May. Expect them in your grocery store soon. The PEZ characters are expected to include Trix Rabbit, Sonny the Cuckoo Bird, Cheerios Honey Bee, and L. C. Leprechaun.

Kellogg's to Introduce Cinnamon Flavor Apple Jacks in July 2001

Quaker Oats Introduces Cap'n Crunch's Galactic Crunch
Already in stores, Cap'n Crunch's Galactic Crunch basically tastes like Quisp with marbits.

Kellogg's Ends Initial Eet and Ern Promotion
August 31, 2001 is the deadline to enter codes, and October 31, 2001 is the deadline to order prizes. A new promotion is expected.

Carbonated Milk
According to "The Wall Street Journal", E-Moo Carbonated Milk is available from Mac Farms, Inc. of Burlington, Mass. It is available in bubble gum, and cookies and cream, flavor. The carbonation gives it a bubbly taste and a 6-week refrigerator shelf life.

General Mills Raises Cereal Prices
Big G raised prices an average of 2.1% effective May 31, 2001.

Send Us Your News
If you notice anything new in your supermarket cereal isle, or wish to report a new cereal development, please e-mail us. We'll give you credit for your information, or keep it confidential, at your request. Thank you.

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E-Mail the Editor
We appreciate any comments you may have.
© 1999 - 2001 Topher All rights reserved.

Disclaimers and Other Legal Stuff
The Boxtop is a non-commercial publication. It is not affiliated with or endorsed by any cereal or company. All of the names, characters, brands, and icons included here are trademarks of their respective parent companies and cannot be used for commercial purposes. Enjoy breakfast and support your favorite characters!
Opinions expressed are those of the writer, which like most things having to do with cereal may not necessarily reflect the opinion of the Editor, anyone else on the staff, or the world at large. A good sense of humor is appreciated.
Material in this publication may not be reproduced in any form without written permission from the Editor.
All information contained herein was obtained from sources believed to be reliable, but we cannot guarantee its accuracy or completeness.
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