As of 1999, Malt-O-Meal offered 18 different bagged cereals. 16 of those bags feature animated "kangaroo mother and child" characters named Cool Blue and Li'l Oatie enjoying various activities. (The other 2 cereal bags are aimed more at adults and do not feature any characters).|
Cool Blue and Li'l Oatie were introduced in Fall 1998. This was a departure for Malt-O-Meal since this is the first time in their history that they have ever named a cereal character.
Chocolate Malt-O-Meal was their first cereal and it was introduced in 1961. At that time they featured a solitary brown kangaroo on the package. The kangaroo went unnamed.
Throughout the mid to late 1990's they had a number of different characters featured on their different flavors of cereal. They did not give any of these characters specific names. At that time their Marketing Department chose to keep the characters simple and chose not to use specific characters to market their cereals.
In Fall 1998, they changed tactics and removed all of the other characters from their packages, replacing them with the new and fun "Cool Blue and Li'l Oatie" kangaroo characters.
|Malt-O-Meal Cereal||Discontinued Character|
|Toasty O's||The Giraffe Characters|
|Honey and Nut Toasty O's||The Honey Bear Character|
|Apple and Cinnamon Toasty O's||The Cat Character|
|Crispy Rice||The Raccoon Character|
|Tootie Fruities||The Clown Character|
|Golden Puffs||The Koala Character|
|Marshmallow Mateys||The Parrot Character|
|Corn Bursts||The Corn Character|
|Coco Roos||The Kangaroo Character|
|Colossal Crunch||The Ape Character|
|Berry Colossal Crunch||The Ape Character|
|Frosted Toasty O's||The Polar Bear Character|
If you see any information which needs to be corrected, or have any information or
graphics to add, I would like to hear from you. Please e-mail me.
© 1999 Topher
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Disclaimer: This is a non-commercial site with the sole purpose of assisting visitors in locating information on their favorite breakfast cereal characters. All of the names, characters, brands, and icons listed here are trademarks of Malt-O-Meal and cannot be used for commercial purposes. Enjoy Malt-O-Meal cereals and support your favorite characters!|
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